Hi, I’m Katie!
I’m a independent strategic digital partner for growth-ready brands, that are tired of doing more without seeing more.
If your marketing feels busy but not intentional…
If you’re posting, spending and launching without clear data…
If you’re ready to invest properly but want to do it right…
That’s where I come in.
I don’t just “manage socials” or “set up ads”. I work with you to develop the right growth systems for your business, by connecting organic social, Google & Meta advertising, web experience, SEO and conversion strategy so everything works together.
Where does Krest come from?
/krɛst/ ~ noun ~ pronounced like the ‘crest’ of a wave.
I love the sea. I own a surfboard. I take it out approximately three times a year and stick strictly to baby waves. So, you could say my surfing career is a work in progress.
But here’s what surfing teaches you very quickly:
You don’t paddle for every wave; if you chase everything, you burn out. If you panic-paddle, you wipe out. If you move too late, you miss the wave completely.
The surfers who actually make it look effortless? They wait. They watch. They read the conditions. Then they commit when everything aligns.
That’s how you catch the waves that actually carry you.
Marketing works exactly the same way.
Good marketing isn’t louder. It’s smarter. It’s knowing which wave to catch for your brand, when to paddle and how to ride it properly once you’ve committed.
Growth shouldn’t be guesswork. It should be timed, structured and intentional.
That’s what Krest represents: Not chasing every wave, but committing to the right one and building momentum that actually lasts.
Some Of My Clients
Strategic Growth. Structured Execution. Measurable Results.
From first click to loyal customer
Strategy & Analytics | Organic & Paid Social | Search Visibility | PPC
Traffic & Attention
Organic & Paid Social, Search Visibility & PPC
Find your people online & drive them to you. Strategic social content, paid ads and SEO that puts your brand in front of the right people at the right time. Structured campaigns. Clear targeting. Smart testing. No wasted budget. No random posting.
Conversion & E-Commerce Experience
Social Profiles, Web & Customer Journey
Your traffic is only as good as the experience it lands on. From landing page messaging and on-site structure to e-commerce flows & email integrations, I ensure your website converts, not just exists.
Digital Strategy & Performance Intelligence
Campaign Planning, Analytics & Data-Led Decision Making
This is where it all connects. Funnel architecture, campaign planning, performance analysis and commercially-led decision making, so every channel is guided by insight, not assumption.
Services That Deliver
I don’t offer one-size-fits-all marketing. I work with your individual needs to bring clarity, direction and momentum to the areas that matter most.
Social Media Partner
Content planning, creation and platform strategy designed to build attention, engagement and brand credibility.
Paid Social & PPC Partner
Campaign architecture, robust tracking, creative development and performance optimisation, built to drive measurable return not just impressions.
Digital Strategy & Analytics
Funnel mapping, campaign planning, cross-channel performance review and analytics set up to ensure your activity is driving returns.
Training & Workshops
For founders and marketing teams who want clarity, confidence and practical direction. Sessions are tailored to your business, not generic slide decks.
Want To Explore Training?
If your team needs sharper direction, stronger channel knowledge or more confidence in execution, let’s build a training session around it. I deliver bespoke online and in-person workshops tailored to your business, your goals and your current level.
Project 01
Brush & Bubbles
Introduction
Brush & Bubbles is London's premier paint-and-sip experience based in Covent Garden, operating with a strong e-commerce model for ticket sales. The objective was clear: improve website conversion performance & increase return on paid media investment. Rather than simply increasing traffic, the focus shifted to improving the entire booking journey.
My Role
I led the optimisation of the full e-commerce funnel by improving SEO, refining paid campaign structure & content across Google and Meta, improving conversion tracking accuracy and strengthening on-site user experience.
Results
500% ROAS on Google Ads; 65% year-on-year increase in website conversion rate; improved booking flow efficiency and reduced drop-off; stronger alignment between paid media and on-site experience. We found more of the right people, sent high-intent searchers to the site & made sure they checked out.
Project 02
GG's Gelato
Introduction
GG’s Gelato is a bold & unique ice cream brand based in Gower, preparing for a significant summer growth phase and broader retail expansion. I was brought in to provide strategic marketing direction, strengthen brand positioning, refine campaign planning and support the in-house team with a clearer, more structured approach to digital growth ahead of peak season. The focus was not just content output, but brand elevation and long-term commercial readiness.
My Role
I worked as strategic lead, shaping the overarching summer campaign direction and aligning social content and internal workflows with the brand’s broader growth ambitions.
Results
Significant growth in social engagement and audience interaction; sustained increase in follower numbers across key platforms; stronger, more cohesive brand presence heading into peak season; internal marketing processes structured for scalable growth; successful accreditation secured for supermarket stockists (led by the internal team), supported by strengthened brand positioning and visibility.
Project 03
Picnic & Pop
Introduction
Picnic & Pop is a family-friendly festival in Aldershot, Hampshire, operating in a highly seasonal and competitive ticket market. I was brought in to strengthen paid social performance, improve campaign structure and refine the customer journey, with the objective of driving stronger ticket sales ahead of the event. Rather than simply increasing spend, the focus was on smarter targeting, sharper creative and clearer campaign architecture.
My Role
I led the restructuring of the paid media strategy, refining audience segmentation, improving creatives and aligning campaign objectives more closely with ticket-purchase behaviour.
Results
2025 performance delivered a 2700% return on ad spend; £27 generated for every £1 invested; stronger campaign efficiency despite a modest budget; improved audience segmentation and higher-performing creative. Building on this restructured foundation, 2026 has already seen a 182% year-on-year increase in ticket sales (January); 650% return on ad spend achieved ahead of peak season; stronger early momentum supported by scalable campaign architecture and improved budget efficiency.
Download Project Portfolio
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Let's Work Together
If you’d like to chat more about how we can build a bespoke marketing solution for your business, get in touch.