Hi, I’m Katie!
I’m a independent strategic digital partner for growth-ready brands, that are tired of doing more without seeing more.
If your marketing feels busy but not intentional…
If you’re posting, spending and launching without clear data…
If you’re ready to invest properly but want to do it right…
That’s where I come in.
I don’t just “manage socials” or “set up ads”. I work with you to develop the right growth systems for your business, by connecting organic social, Google & Meta advertising, web experience, SEO and conversion strategy so everything works together.
Where does Krest come from?
/krɛst/ ~ noun ~ pronounced like the ‘crest’ of a wave.
I love the sea. I own a surfboard. I take it out approximately three times a year and stick strictly to baby waves. So, you could say my surfing career is a work in progress.
But here’s what surfing teaches you very quickly:
You don’t paddle for every wave; if you chase everything, you burn out. If you panic-paddle, you wipe out. If you move too late, you miss the wave completely.
The surfers who actually make it look effortless? They wait. They watch. They read the conditions. Then they commit when everything aligns.
That’s how you catch the waves that actually carry you.
Marketing works exactly the same way.
Good marketing isn’t louder. It’s smarter. It’s knowing which wave to catch for your brand, when to paddle and how to ride it properly once you’ve committed.
Growth shouldn’t be guesswork. It should be timed, structured and intentional.
That’s what Krest represents: Not chasing every wave, but committing to the right one and building momentum that actually lasts.
Some Of My Clients
Strategic Growth. Structured Execution. Measurable Results.
Let’s Make Something Brilliant Together
I bring energy, insight and strategic thinking to every campaign.
Social Media Marketing & Brand Development
Overhaul your brand online to captivate your audience across Meta, TikTok, and LinkedIn with campaigns that spark conversations, build communities and drive real ROI.
Website Content & E-Commerce
I’ll ensure your website is working as hard as you do; clear messaging, smart SEO and an experience that turns visitors into loyal customers. Have an e-comm brand? From product pages to checkout, I’ll craft seamless shopping experiences that boost conversions and keep customers coming back.
Digital Marketing & Sales Strategy
I create data-driven plans for marketing and sales funnels; these processes and roadmaps are tailored to your goals, so your team has the clarity and confidence to thrive in the digital world.
Services That Deliver
I have a wide range of experience within the digital marketing space.
From developing integrated digital and e-commerce strategies to crafting social media content & conversion ad content, I am confident in strategising and executing online strategies for b2c & b2b brands online in order to produce results and tangible ROI.
Organic & Paid Social Media
I create engaging organic and paid social media campaigns that connect with people and drive results. Using data, I craft posts, videos and content for Meta, TikTok & LinkedIn that attract visitors and turn them into loyal customers.
Copywriting
From snappy social media posts to engaging blog content, I craft copy that speaks to your audience and drives results. I’ll make sure your brand’s voice is clear, consistent, and designed to sell.
SEO & E-Commerce
I produce engaging website content that showcases your brand, from product descriptions to blog posts. With e-commerce know-how, I create launch strategies, manage mailing lists, optimise product pages and use data to boost sales and improve the customer experience.
Digital Marketing Strategy
I create smart digital marketing campaigns that fit your business goals. By diving into audience insights and competitor research, I use data to fine-tune strategies and deliver real results that help brands grow.
Want To Explore Training?
If you have a marketing team that would benefit from training on social media, paid ads, PPC, personal branding or any of the above let me know below and I can provide bespoke online and in-person courses…
Project 01
Brush & Bubbles
Introduction
Brush & Bubbles is a vibrant paint-and-sip experience in Covent Garden, looking to optimise its e-commerce ticket sales and improve digital marketing performance. Since January, I have worked closely with the team to refine their strategy, enhance their paid social media efforts, and improve website conversion rates.
My Role
I focused on optimising the e-commerce funnel, improving the website’s conversion rate, and refining paid social ad creatives to increase bookings. I also implemented a TikTok content strategy to boost brand awareness, leveraging trending formats and strategic targeting to maximise reach and engagement among new audiences.
Results
TikTok videos have seen a 316% increase in video views, a 999% jump in non-follower reach, and a 122% increase in website visits. These efforts, combined with broader marketing optimisations, led to a 104% year-on-year increase in sales for January and a 123% rise in conversion rate, with key landing page sessions up by 30%.
Project 02
GG's Gelato
Introduction
GG’s Gelato is a premium ice cream brand based in Gower, preparing for a big summer push in 2025. I was brought in to support the in-house team with a refreshed marketing strategy, social-first content creation, and streamlined marketing processes to position the brand for summer success.
My Role
I worked closely with the internal team to plan and execute their summer campaign, focusing on strategy development, content planning, and social-first filming to capture authentic, engaging visuals. I also helped build clearer internal workflows to support consistent content creation and better align marketing efforts with the brand’s goals.
Results
In the first month of our work together, profile views across Instagram and TikTok rose by 400%, reached audience increased by over 900%, and new followers jumped by 178%. The content-first approach has laid the groundwork for strong engagement heading into peak season, while internal processes are now set up for sustainable growth.
Project 03
Picnic & Pop
Introduction
Picnic and Pop is a vibrant family-friendly festival in Aldershot, Hampshire. I was brought on to improve their paid social media performance and optimise their social channels to better convert visitors into ticket buyers ahead of their upcoming event.
My Role
I focused on creating engaging, high-converting video content and restructuring the ad set strategy to improve performance on a minimal budget. This included refining audience targeting, refreshing creatives, and streamlining campaign objectives to drive more meaningful action and better ROI from every ad spend.
Results
With strategic improvements to both creative and targeting, the campaign generated a return on ad spend (ROAS) of 2700%. Meaning for every £1 spent we generated £27. Despite a modest budget, we achieved significant results by focusing on sharper creatives and more effective audience segmentation, driving stronger engagement and conversion rates across their social channels.
Download Project Portfolio
Let's Work Together
If you’d like to chat more about how we can build a bespoke marketing solution for your business, get in touch to arrange a discovery call.